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Marketing Program Gets High Praise in BusinessWeek

When BusinessWeek magazine ranked Fordham University’s undergraduate business program 27th out of 200 nationally earlier this year, it also gave high marks to the marketing division.

In its undergraduate specialties rankings, the magazine placed the division sixth, just behind schools such as Cornell, Loyola University and William & Mary.

Alfred C. Holden, Ph.D., marketing area chair and associate professor of marketing, was pleased at the recognition.

“We were all very pleasantly surprised, but I know we have an excellent group of professors,” he said.

Holden said the survey, which was based mostly on feedback from former students, reflected the well-deserved acclaim of marketing professors such as Janet DiLorenzo, Ph.D., and Lawrence King, Ph.D.

“We’re blessed with people who are staying active in academia and are interacting with the business community,” he said. “New York City is the financial center of the U.S., but we tend to forget that it’s the marketing capital, too. I think we do it better than other people, and I guess BusinessWeek thought so too.”

Holden was also quick to credit Donna Rapaccioli, Ph.D., dean of the College of Business Administration, who noted that in the current economic climate, studying marketing is an attractive alternative to the more traditional finance areas.

While the percentage of students choosing to major in finance this year remained unchanged from last year, students who chose to major in marketing increased from 27 to 29 percent, Rapaccioli said.

“What we’ve seen is some growth in the interesting marketing areas, and part of this is due to the outstanding marketing faulty,” she said.

—Patrick Verel

GSS to Collaborate With U.S. Children’s Bureau on Child Welfare Workforce

Fordham’s Graduate School of Social Service (GSS) is one of eight universities collaborating with the federal government on a nationwide project to evaluate, strengthen and enhance the nation’s child welfare workforce.

The five-year initiative, funded by the U.S. Children’s Bureau, is called the National Child Welfare Workforce Institute (NCWWI). It joins Fordham with the State University of New York at Albany, Michigan State University, the Universities of Denver, Iowa, Michigan North Carolina and Maine, and the National Indian Child Welfare Association.

The goal of the $16.5 million project, according to Virginia Strand, D.S.W., professor of social work, is to develop the skills and education of professional child welfare workers who serve the nation’s most vulnerable children and families.

Currently, turnover among child protective staff workers averages 22 percent, and is as high as 40 percent in some places, noted Strand.

“There is a workforce crisis in child welfare,” said Strand, Fordham’s liaison to the NCWWI. “To improve the delivery of child services, there has to be attention to recruiting, training and then retaining a quality workforce. It’s not enough to just have a warm body in place; you have to have the right people with the right qualifications.”

SUNY Albany will act as the central hub for the institute and its partners. Fordham is receiving more than $200,000 to develop the project’s educational component.

The NCWWI, Strand said, will consist of three basic components: a leadership institute designed for mid-managers; a separate leadership academy for training supervisors; and $5 million in “training scholarships” for students earning bachelor’s and master’s degrees in social work. Any school that applies for the training scholarships must be in partnership with a child welfare agency, Strand said.

Strand’s role is to help develop virtual teaching and learning communities for faculty and students at schools of social work around the country that train child welfare professionals. She also will help create a network between 14 schools that are recipients of traineeships so that they can share information and build collaborations.

“Organizational factors are as critical as individual worker qualifications in retention,” said Strand, who helped develop the funding application. “This initiative will focus on all three areas: developing and sustaining managers, increasing the effectiveness of supervisors, and increasing the . . . staff who have BSWs or MSWs in social work.”

—Janet Sassi

University Fetes Employees’ Dedication at 1841 Awards

Raymond Horne, a 40-year employee in custodial services, received the 1841 Award for his long tenure at the University.
Photo by Bruce Gilbert

To the cheers of their friends, family and colleagues, 12 Fordham employees received the 1841 Award, honoring their long service to the University, in a ceremony Nov. 13 at Duane Library on the Rose Hill campus.

Speakers regaled the crowd with stories of the employees’ dedication and good cheer.

Lydia Ocasio, executive secretary in the Graduate School of Arts and Sciences, inspired the Graduate Student Association to create the Lydia Ocasio Award, said Stephen Freedman, Ph.D., senior vice president for academic affairs/chief academic officer.

Teresa Joran, another honoree, gave extra effort as a custodian. “She used to say, ‘These kids are here to study, and the last thing they need to worry about is dirty bathrooms,’” said Marc Valera, associate vice president for facilities management.

The 1841 Award, named for the year of Fordham’s founding, was commissioned by then-president James C. Finlay, S.J., in 1982 to recognize staff members on their 20th and 40th anniversaries of service.

Custodian Raymond Horne was the lone 40-year employee.

“Throughout the ceremony this afternoon, we saw Fordham’s best,” said Joseph M. McShane, S.J., president of Fordham. “We saw in these men and women love and devotion—love for our students, devotion to the University and love and devotion to their families.”

The other honorees were: Teresa Arias, executive secretary at Fordham College at Lincoln Center; Priscilla McCoy, academic records representative in enrollment services; Marilyn McNeill, office representative in enrollment services; Nancy Pabon, administrative assistant in admissions at Fordham College of Liberal Studies; Lena Popovic, a clerk in the Fordham post office; Nelson Morales, information officer in Fordham’s security department; and custodians Cleveland Dick, Gildal Mateo and Luisa Piccolino.

Co-workers received the awards on behalf of Arias and McCoy, who could not attend.

—Chris Gosier

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