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Back to April 28, 2008

Transforming Initiative VI

Transforming Initiative VI

Communications and University Image

For Fordham to achieve its vision, it is essential that the University marshal widespread support for its strategic initiatives among the members of the Fordham community and raise the University’s profile in the public arena.

The Office of Marketing and Communications (renamed from Public Affairs in 2006), has initiated a true integrated marketing plan, which includes University branding, insuring that Fordham’s message is more focused. It has also instituted a comprehensive program to use consistent logos and images in internal publications, enrollment materials, advertising, marketing materials, academic publications and the University website.

Marketing and Communications has also markedly improved the University’s newsgathering and promotion of Fordham activities and achievements. Using the University’s enhanced technological resources, the department established electronic and print channels of communication with all members of the Fordham community, students, faculty, staff and alumni. Marketing and Communications distributes Today at Fordham Spotlight, a daily calendar of University events; a daily roundup of Fordham mentions in the news media; the quarterly alumni magazine FORDHAM Magazine, recently redesigned and enhanced; and Inside Fordham, which returned to print as a biweekly publication in September 2006.

The Office of Alumni Relations has developed InCircle, an Internet social networking program for alumni, and with Marketing and Communications, publishes @lumni News, a monthly alumni e-newsletter.

Finally, Marketing and Communications has begun aggressively raising the University’s profile in the news media in three broad categories: singular events, such as noted speakers and special honors; programmatic coverage, such as feature stories on unique or innovative programs; and the recruitment and promotion of faculty experts in print, broadcast and new media.

Return to the Special Strategic Plan Progress Report home page

Copyright © 2008, Fordham University.

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